Laura Pesin Eder
President & Chief Operating Officer
A guy in a bar once challenged Pablo Picasso to draw him a masterpiece on a cocktail napkin. Picasso whipped out a drawing, handed it to the guy and said “That’ll be one million dollars.” The guy said: “But it only took you 30 seconds.” Picasso responded:
“Yes, but it took me 50 years to learn to draw that in 30 seconds.”
Except for the million-dollars part, that’s pretty much the DeVRIES Global approach to everything we do.
OUR JOBS ARE A LITTLE WEIRD
At DeVRIES Global, it’s our job to turn out elegant, graceful, efficient and appealing communications programs that get people thinking and talking about our clients – and to make it look easy.
But, as Picasso pointed out, it takes a lot of elbow grease to produce something slick and sleek and beautiful.
And so we stay late. We bang our heads on our keyboards. We crunch numbers, gnaw on pencils, pick up our feet for the cleaning lady, churn through sticky notes, neglect our appearance (to a point) and even put boxes of Thai takeout with chopsticks poking out around the office to complete the scene.
We get our hands, faces, and everything else dirty, all in an effort to forge a single porcelain figurine of a communications plan. The next day, we do it again.
WE WERE BORN TO DO THIS
So yes, there is artistry in the work we produce – but do we actually think of ourselves as being in the same league as Picasso? Not really. But we’ll go out on a limb and say that there is one trait that we share with real artists: we can’t imagine doing anything else.
WE’VE FOUND A HOME
One of the things that clients say they like best about us is our ability to keep people on staff while constantly drawing in new talent. It’s an environment that few others in the industry have been able to foster: a place where people stay put, yet continue to flourish.
Our long-term staffers provide the kind of continuity and experience that clients crave, while our new hires bring fresh perspectives along with awesome restaurant recommendations and offbeat (and occasionally dubious) dance mixes.
OUR CLIENTS STICK AROUND
All of this adds up to a Public Relations jambalaya that clients keep lining up for; some of them have been with us since our founding in the ’80s, while our new clients report that they feel like we’ve known them for years.
There’s a lot about DeVRIES Global that we’re eager to tout, but among all our accomplishments, the longevity of our people and our clients is the “completed-a-triathlon” achievement we like to brag about the most.