I’ve had the pleasure of experiencing more than ten spectacular years here at DeVries Global and it’s a privilege to watch the magic that happens when artistry, alchemy, hard work and team chemistry come together.
But I do confess, that like many of our marketing and communications colleagues, we can at times, lack the discipline with ourselves that we practice on behalf of our clients. Case in point was our dereliction of the evolution of our own branding to best reflect our growth as an agency. When I joined the team, we were a very different stripe of PR family. A NYC-only based PR agency with an extraordinarily talented team of locals doing amazing work for our client partners. Today, we are nearly 300 team members strong — all practicing the various hues of our ever-changing craft. We are a group of professionals that speak different languages, span every time zone and service a growing constellation of client partners that make it interesting,rewarding and fun coming to work every day. Our DNA remains the same — there are just so many more of us to like, respect and work with around the world.
We recently hired a new global creative director who was dazzled by our client work. Her candor and lack of filter at first took me by surprise when she politely questioned why we’re not applying the same discipline when it came to some of the work we did on behalf of ourselves. She was right though, because as good as we are in our pursuit of the highest of communications standards for our client partners — lack of time, and our knee-jerk default to always put our clients first—begot a few obvious “holes” when it came to holding ourselves to the same highest of criterions. And so we changed that.
Today you will see the beginning of our own natural, and real adaptation. One that better reflects who we are today — and gives us wiggle room to become even more and better in the future. I hope you like our new website.